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Business and Commercial Skills

Marketing Fundamentals

Commercial skills for sales, marketing, customer service, finance and operations. Marketing Fundamentals.

Provided by SAVI Education

Delivery channel: SAVI Workplace

Credential issued by SAVI Credentials

Hosted on SAVI.education. Hosting and certification do not imply authorship of the underlying content.

Level
Duration
2 hours
Lessons
8

Lessons

  1. 01What Marketing Does
  2. 02Understanding the Customer
  3. 03Market Segmentation
  4. 04Value Propositions
  5. 05Marketing Channels
  6. 06Content and Campaign Planning
  7. 07Measuring Results
  8. 08Building a Simple Marketing Plan
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Credential issued by SAVI Credentials · Certificate / badge available on completion.