What does Marketing Fundamentals cover?
Marketing Fundamentals covers What Marketing Does, Understanding the Customer, Market Segmentation, Value Propositions, Marketing Channels and 3 further topics.
Business and Commercial Skills
Marketing Fundamentals
Last reviewed:
Marketing Fundamentals is a SAVI Workplace course published by SAVI Education. This page is the catalogue record: the lessons, duration, level and price below come from that record. Completing the course can be stored as training evidence. It is not a regulated qualification.
Marketing Fundamentals covers What Marketing Does, Understanding the Customer, Market Segmentation, Value Propositions, Marketing Channels and 3 further topics.
Provided by SAVI Education
Delivery channel: SAVI Workplace
Credential issued by SAVI Credentials
Hosted on SAVI.education. Hosting and certification do not imply authorship of the underlying content.
- Level
- —
- Duration
- 2 hours
- Lessons
- 8
Lessons
- 01What Marketing Does
- 02Understanding the Customer
- 03Market Segmentation
- 04Value Propositions
- 05Marketing Channels
- 06Content and Campaign Planning
- 07Measuring Results
- 08Building a Simple Marketing Plan
Coming soon — enrolment not yet openAsk SAVI about this course
Credential issued by SAVI Credentials · Completions can be recorded in SAVI Credentials.
Published catalogue record
These figures are the live SAVI Workplace catalogue record for Marketing Fundamentals, as of the review date on this page. They are first-party catalogue data, not a third-party statistic.
- Level: not stated on this record
- Duration: 2 hours
- Lessons: 8
- Price: 29 GBP
Evidence and sources
Each statement names its source. A register listing is not accreditation, and a SAVI page is not a third-party statistic.
AI Build Group Ltd is listed on the UK Register of Learning Providers with UKPRN 10101917. A UKPRN listing is not DfE accreditation, an exam-board partnership, or Ofsted registration.
UK Register of Learning Providers record 10101917 · verified · last verified 2026-10-28 · SAVI Education editorial
SAVI Education does not award GCSEs, AS Levels, A Levels or other regulated qualifications, and it is not an exam centre. Completions can be recorded as SAVI Credentials Open Badges where that option is published.
SAVI Credentials · editorial · last verified 2026-10-28 · SAVI Education editorial
Course questions
Who is this course for?
Marketing Fundamentals is a published SAVI Workplace course. Check the lessons and duration to see if it matches your role.
Does it include a SAVI credential?
Completions can be recorded as a SAVI Credentials Open Badges 2.0 assertion and a Skills Passport entry. That is training evidence, not a regulated qualification.